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BMW launches branded audiobooks

February 7, 2006 at 9:11 by Martina Comments

Remember when BMW said it was giving up its efforts on branded content? Well, maybe they were lying since they just launched a series of audio book podcasts… Leading authors at the publisher Random House have written 45-minute audio books, each one featuring a different BMW car. The audio books are available for free at
The first podcast is Don Winslow’s The Beautiful Ride.

One Response to BMW launches branded audiobooks

  1. oovarvu says:

    I checked myself and must say I’m impressed by their offering. Karin Slaughter is a great writer, and I’m liking the others too.

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