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BMW launches branded audiobooks

February 7, 2006 at 9:11 by Martina Comments

Remember when BMW said it was giving up its efforts on branded content? Well, maybe they were lying since they just launched a series of audio book podcasts… Leading authors at the publisher Random House have written 45-minute audio books, each one featuring a different BMW car. The audio books are available for free at www.bmwaudiobooks.com.
The first podcast is Don Winslow’s The Beautiful Ride.

One Response to BMW launches branded audiobooks

  1. oovarvu says:

    I checked http://www.bmw-audiobooks.com myself and must say I’m impressed by their offering. Karin Slaughter is a great writer, and I’m liking the others too.

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