Digital advertising and marketing: only the best ideas worldwide, since 2003

IKEA and the Swedish Chef

February 14, 2006 at 11:07 by Martina Comments

Ikea is online with a new campaign to promote its kitchens. The Swedish Chef is a funny mini-site explaining the secrets of “meatballing” and pancakes. An ironic (but a little bit too long) video unveils the original receipe and a pretty basic competition allows visitors to sign-up and win a party with the Real Swedish Chef cooking and Ikea’s kitchen stuffs worth 1,000 pounds.

File under: ,

One Response to IKEA and the Swedish Chef

  1. People Paula says:

    I’d rather have a party with the other Swedish chef.

Advertise here