The Adidas Unstoppable Game not so unstoppable
Adidas is promoting its new shoe, the Gigaride, with an online advertising campaign and a dedicated micro-site. It’s a product mini-site so we shouldn’t have to too many expectations on it, however it turns out to be rather disappointing. I mean, it promises a 360 Spin to discover the shoe, but you can actually only click and drag to move it left to right (and viceversa) and not up and down to see how the sole looks like. Also, I’m sorry for being so negative, but it would have been better not to have the advergame rather than putting online something totally flat. The “Unstoppable Game” advergame isn’t original nor entertaining and it doesn’t even make people experience the shoe.