A Cluedo advergame for B2B
In the UK, the The Business Software Alliance (BSA) has launched an advergame to educate businesses on the risks associated with software piracy. Inspired to the popular Hasbro title Cluedo, the game challenges the player to find out, as a managing director, how illegal software has proliferated withing the company. Players who solve the mystery are invited to submit their score to win prizes, which consist of “legal” software.
Interesting idea, especially if you consider the B2B target, but unfortunately the game isn’t very engaging.