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Where is was your 360?

May 7, 2006 at 10:03 by Martina Comments

whereis.jpgIn Singapore, Microsoft has just finished running an unusual treasure hunt based challenging players to find five hidden Xbox 360 through a webcam-enabled hunt. As explained in an article on Brand Republic (sub. req.), clicking into the microsite led contestants to a virtual control room, where they could search the streets through pre-embedded webcams.
The contest has been promoted with radio ads, but generated most of the traffic through word-of-mouth. all five Xbox units were found within the first three days.

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