Crazy Dutch people, I love them! Look at what Sloggi has put online for the Football World Cup: the (women) Football Wall (Voetball Muurtje - via EarlyAdaptors.nl). What do you think? What’s the sense of this minisite? Does it really sell pants to women? All right, tell me another story 
BTW, today on Adrants, Steve points to a study claiming that NO, sex doesn’t sell.
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GREAT! yeah baby yeah baby sloggi baby
Nice site.
I don’t speak a word of Dutch and i still enjoyed it
Sloggi seem to do the same execution every few years - two years ago they had almost the same shot on outdoor posters in Germany.
It’s not really that creative, but it looks good!