Digital advertising and marketing: only the best ideas worldwide, since 2003

Samsung and the lazy magician

August 18, 2006 at 10:36 by Martina Comments

In Russia, Samsung has launched a new website to promote its E900 phone. The hands of a magician invite the user to explore the phone and an excellent soundtrack creates a nice immersive experience.
I appreciate the interesting way to present the product, but I also believe the good concept could have been exploited more. For example, interactivity is almost non existent and could have been definitely taken much further. Apparently the magician was lazy :-)

2 Responses to Samsung and the lazy magician

  1. Mark says:

    This work is excellent! Idea is really cool:)
    Russia rules

  2. eTechSupport says:

    Interesting but it takes too much time to load and also very less information about the product and features.

Advertise here