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Tag archives: samsung russia mobile phone promotion

Samsung and the lazy magician

on August 18, 2006 by Martina Comments

In Russia, Samsung has launched a new website to promote its E900 phone. The hands of a magician invite the user to explore the phone and an excellent soundtrack creates a nice immersive experience. I appreciate the interesting way to present the product, but I also believe the good concept could have been exploited more. For example, interactivity is almost non existent and could have been definitely taken much further. Apparently the magician was lazy

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