Tag archives: samsung russia mobile phone promotion

Samsung and the lazy magician

In Russia, Samsung has launched a new website to promote its E900 phone. The hands of a magician invite the user to explore the phone and an excellent soundtrack creates a nice immersive experience. I appreciate the interesting way to present the product, but I also believe the good concept could have been exploited more. For example, interactivity is almost non existent and could have been definitely taken much further. Apparently the magician was lazy