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Guerrilla Lee in Paris

September 5, 2006 at 10:21 by Martina Comments

Kudos to TriBeCa for the nice guerrilla campaign they carried out for Lee Jeans in Paris. Last week-end, to promote the opening of a new store in rue des Rosiers, the French agency has disseminated denims (and denim accessories) all around the neighbourhood.
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2 Responses to Guerrilla Lee in Paris

  1. liz27 says:

    Oh! How I wish I was there. When you say dissiminated, were they really allocated to the people for free. Or was it just for the purpose of displaying them.

  2. Daryl says:

    I’ve always wondered about the legality of these campaigns. If it is well known who the agency responsible is, how do they not catch vandalism charges? Or is that all included in their fee?

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