Viral. Like no other.

After many video and photo previews, the new Sony Bravia ad finally arrived this morning. It's big, it's spectacular, it's impressive, but it's not as groundbreaking as the Bravia bouncy balls commercial. A bit less friendly and spontanious, or am I wrong? Anyway, I'm pretty sure that this commercial again will generate millions of online views for practically nothing. Viral. Like no other. :)