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Don’t cook, work

October 26, 2006 at 1:42 by Martina Comments

From Romania, a campaign created by McCann Erickson for Maggi.
Copy says: If only women spent less time cooking.
women_maggi3.jpg
At the very first I liked the ads (except the Padrino’s one) which have a nice copy although the concept is not very original. But then I realized that the message is actually “don’t cook, work” :-(


women_maggi2.jpg
women_maggi1.jpg
Ads via Militaru.

3 Responses to Don’t cook, work

  1. Arisca says:

    A bit of a silly way to display sexism. It is destined at women, but I guess only men will find it amusing. A shot in the foot.

  2. Taylor says:

    I agree. Its clever, but it won’t appeal to women (well, it may to some, but those women probably won’t be doing the cooking)

  3. Gerald says:

    yeah, it’s a fifties-style women perception out of a male perspective. but it’s a great campaign, simple idea, tightly executed. great work.

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