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Don’t cook, work

on October 26, 2006 by Martina Comments

From Romania, a campaign created by McCann Erickson for Maggi. Copy says: If only women spent less time cooking. At the very first I liked the ads (except the Padrino’s one) which have a nice copy although the concept is not very original. But then I realized that the message is actually “don’t cook, work”

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