Bad hair day with Opel Tigra
Car manufacturer Opel in Germany has launched a pre-campaign for the new Tigra TwinTop on www.total-verfoehnt.de (basically that means ‘totally messed by blow-dryer’). Main objective is to test if your hairstyle stands the new Opel Tigra TwinTop.
Clou is the combination of the online and mobile channel: on entering the site, users can subscribe with their mobile phone number. The supervisor of the hairstyle experiment Professor Windaloopie is than calling the users on cell phone inviting them for a test drive weekend.