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Bad hair day with Opel Tigra

November 1, 2006 at 11:14 by admin Comments

Car manufacturer Opel in Germany has launched a pre-campaign for the new Tigra TwinTop on www.total-verfoehnt.de (basically that means ‘totally messed by blow-dryer’). Main objective is to test if your hairstyle stands the new Opel Tigra TwinTop.
opel_verfoehnt.jpg
Clou is the combination of the online and mobile channel: on entering the site, users can subscribe with their mobile phone number. The supervisor of the hairstyle experiment Professor Windaloopie is than calling the users on cell phone inviting them for a test drive weekend.

2 Responses to Bad hair day with Opel Tigra

  1. marie says:

    hello, knows anybody out there who invented this campaign – which agency, which film production? thanks & cheers!

  2. dave says:

    I thought it was originally a Belgian campaign… I don’t remember the name…

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