Sam helps Samsung, or maybe not
Samsung is launching its new mini computer called Q1 with an interactive campaign featuring a huge dog called Sam. Sam is Saint Bernard dog who apparently has all the answers to your questions about the Q1.
The first thing I thought when I’ve seen the site (and the videos) is “how cute!” but then I thought again when writing this post, and I realized that maybe “cute” is not the right adjective to describe a campaign so oriented to business users. So Sam is cute, but I’m not sure it will actually help Samsung selling the Q1.