Here in Europe, a new international news channel is about to launch. The agency Marcel has created a beautiful TV spots which can also work as viral.
The channel, even if it’s international it’s going to be called France 24, but this is not the point of my post 
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Just to ad that FRANCE 24 will be launched exclusively on the web next wednesday (December,6th).
Notice that they will launch the website before the broadcast. It shows the importance given to the web in their global strategy.
Bloggers and webusers will also be able to take part to the main show of the channel “The talk of Paris” by posting videos with questions on Dailymotion. First guest on next friday, december the 8th will be Mr. Europe, José Manuel Barroso.
The Dailymotion group :
http://www.dailymotion.com/group/22180
The FRANCE 24 website : http://www.france24.com