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The interactive pediatrician

November 30, 2006 at 9:10 by Martina Comments

From Sweden, an unusual (and innovative) interactive tool to understand if your kid, who is sick at home with a cold, needs to see a doctor. Of course, as Martin explained me, F&B (together with B-Reel) developed the tool for Apoteket (Swedish Pharmacy) in collaboration with doctors. The idea is to help parents decide if they need to take their kid to a pediatrician but also to offer personalized advice, including a list of relevant products.
Part of the campaign is also a TV spot (opens mpg).

One Response to The interactive pediatrician

  1. Thomas says:

    Very Nice initiative & looks smooth too

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