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Tag archives: interactive doctor

The interactive pediatrician

on November 30, 2006 by Martina Comments

From Sweden, an unusual (and innovative) interactive tool to understand if your kid, who is sick at home with a cold, needs to see a doctor. Of course, as Martin explained me, F&B (together with B-Reel) developed the tool for Apoteket (Swedish Pharmacy) in collaboration with doctors. The idea is to help parents decide if they need to take their kid to a pediatrician but also to offer personalized advice, including a list of relevant products. Part of the campaign is also a TV spot (opens mpg).

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