Digital advertising and marketing: only the best ideas worldwide, since 2003

Urban video spam?

January 4, 2007 at 10:43 by Martina Comments

Via Woostercollective, an interesting guerrilla marketing campaign done by chewing gum brand Sportlife in The Netherlands. Videos of a skateboarder got projected on the walls in the main Dutch cities with the goal of draw people’s attention on the Sportlife‘s call to action: “Can you make it to the pack?“.

Another form of urban spam as my friend Piers would say? :-)

Comments are closed.

Advertise here