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Tag archives: sportlife

Urban video spam?

on January 4, 2007 by Martina Comments

Via Woostercollective, an interesting guerrilla marketing campaign done by chewing gum brand Sportlife in The Netherlands. Videos of a skateboarder got projected on the walls in the main Dutch cities with the goal of draw people’s attention on the Sportlife‘s call to action: “Can you make it to the pack?“. Another form of urban spam as my friend Piers would say?

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