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When recycling becomes interior design

January 8, 2007 at 12:46 by Martina Comments

From Australia, a very nice campaign by HP. It’s not really about recycling old printers (I mean, it’s not really environmentally friendly), but surely helps with some ideas on how to find a new application for old hardwares.
As Miel points out on his blog, they could have exploited the concept online as well, maybe launching a challenge to consumers on possible alternative placements for old printers. Good to see not all the brands always think about exploiting consumer generated content :-)


One Response to When recycling becomes interior design

  1. Jake Pepoon says:

    I just saw something very much like this online (funny that you
    suggested that would work well). It looks to be for Intel’s latest processors. It’s weird stuff, same premise. I prefer my advertising to be weird, long as its on message.
    the url is:

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