When recycling becomes interior design
From Australia, a very nice campaign by HP. It’s not really about recycling old printers (I mean, it’s not really environmentally friendly), but surely helps with some ideas on how to find a new application for old hardwares.
As Miel points out on his blog, they could have exploited the concept online as well, maybe launching a challenge to consumers on possible alternative placements for old printers. Good to see not all the brands always think about exploiting consumer generated content