Levi’s caught in the sex trap
Sigh, what a sad discovery: sex sells for Levi’s. Strangely enough, this time is not about beautiful (almost naked) girls… since the collection to promote it’s the Spring Summer Lady Style, they’ve obviously decided to feature a bunch of sexy men and “some” female denim.
I don’t like the site. Point n.1, I don’t know who did the casting, but the men are too slim (ok, this is personal taste Point n.2 product navigation is too weak. What if I want to see my next pair of denim (not really, since I work for Diesel… ) and not a strip-tease? I loved the Levi’s Copper Jeans site, but I can’t help complaining about this pointless locker room experience.