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Trident online DVD experience

April 15, 2007 at 10:07 by Martina Comments

Last year we had the Friends of Bright by Orbit, today, from Trident, we have a new crazy online chewing experience. It’s the new Trident website, consisting of an ironic corporate presentation explaining the art of making great chewing gums.
trident_ex01.jpg
Created by AKQA, the site “plays like a DVD” divided in video chapters and with some nice extra content to better understand what Trident is about. A very good online experience, which lacks a little bit of interactivity but surely is sticky enough to expose people for at least five minutes to the Trident brand.
Update: it looks like users who visit the site from the US are redirected to the ugly US version of the Trident site. If in this version you see a link to the UK site, then click there to see the teletubbies I’m talking about. Otherwise, try this link which takes you to the .swf containing the DVD: http://www.tridentgum.co.uk/library/flash/tridentfactory/tridentfactory.swf
For those of you who are not able to access the site, I’ll add a few more screenshots below…


Navigation functionalities are displayed like in the usual DVD players interface.
trident_nav01.jpg
Of course it’s possible to navigate from chapter to chapter.
trident_nav02.jpg
And these are the additional features, kind of “bonus content”…
trident_nav03.jpg

3 Responses to Trident online DVD experience

  1. Thomas says:

    Hi Martina!
    Is the website still online? I can’t find the teletubbies-looking guys in the website tridentgum.co.uk! And this one link leads us to a sort of… lame site.
    Thank you!

  2. Martina says:

    Hello Thomas, yes I’ve doublechecked and the site is there. This is the link: http://www.tridentgum.co.uk/
    When you land on the site wait for it to load, don’t click on US otherwise you’ll end up on something completely different.

  3. Thomas says:

    It didn’t work for France either (at least not for me :( ). But now it’s back to normal :D
    Grazie!

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