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Get some nuts, you fool!

April 25, 2007 at 1:12 by Mark Comments

If that isn’t good old Mr. T! While I thought he was retired long time ago, AMV BBDO London managed to dig him up and put him in a new online campaign for Snickers. Not very spectacular, but it is fun to see that T still looks and behaves pretty much the same.

2 Responses to Get some nuts, you fool!

  1. dave ridings says:

    Hmmm, can’t say I agree. The attempt to fuse English sense of fair play with some retro ironic nostalgia for a member of the A-Team just doesn’t gel for me. Even a comedy soccer vs. football gag would have helped.
    Who the hell is their target audience meant to be? Anyone relating to this is likely to expecting a pay off selling Marathons.
    Even more amusing is the fact that they obviously couldn’t afford clearance for the music in the TV ad.

  2. I have to agree with Dave on this one. Strangely enough, I’m old enough to remember Mr. T (it was back when Snickers was my candy bar of choice – so much that it was the name of one of our dogs), but the part I laughed at was the candy bar hitting the kid in the head, not so much the presence of Mr. T (sorry, T, you look great).
    If I’m their target market (30′s), then they got my attention. I don’t eat too many candy bars anymore though.

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