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The online effects of taking drugs

May 15, 2007 at 2:25 by Martina Comments

From Norway, a good example of social interactive marketing. Trydrugs is a website (obviously against drugs consuption ;-) which offers a visual simulation of what happens when you take cocaine or marijuana.
trydrugs01.jpg
The mouse cursor slows down terribly or starts acting like crazy depending on the drug, plus the site opens a series of pop-unders related to memorial services, prisons, bankruptcy and crimes committed by drug addicts.
trydrugs02.jpg
trydrugs03.jpg
Actually I find the pop-unders idea the most interesting side of the site, since I find it stronger and more direct. What do you think?
The agencies behind the project are Kitchen and Mediafront.

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3 Responses to The online effects of taking drugs

  1. Fubiz says:

    Very good idea !

  2. Thomas says:

    Hi Martina,
    I really like the whole concept and I totaly agree with you : The pop-unders idea is really clever and innovative!

  3. MC says:

    pop ups at the end are annoying. Would be better to just have a links page

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