The online effects of taking drugs
From Norway, a good example of social interactive marketing. Trydrugs is a website (obviously against drugs consuption which offers a visual simulation of what happens when you take cocaine or marijuana.
The mouse cursor slows down terribly or starts acting like crazy depending on the drug, plus the site opens a series of pop-unders related to memorial services, prisons, bankruptcy and crimes committed by drug addicts.
Actually I find the pop-unders idea the most interesting side of the site, since I find it stronger and more direct. What do you think?
The agencies behind the project are Kitchen and Mediafront.