Night At The Museum
If you need a website to promote a movie, there’s only one agency you can contact it’s Hi-Res from London. Usually I don’t like the websites that support movies, most of the times they’re too fake and dull, a part from the trailer, they fail to deliver anything interesting… Night at the Museum it’s a kind of exception… well, to tell the truth, I will never go to the cinema to watch this kind of movie, but I kind of enjoyed the online experience and the art direction.
In particular I found brilliant the animations to move from one section to another and the variety of entertaining content they managed to produce. Actually, if you look at the single elements there’s nothing really new nor innovative, but it’s the mix and the quality of the execution which in the end deliver the result.