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The Ultimate Search For Bourne

July 16, 2007 at 4:01 by Martina Comments

Universal Pictures and Google have launched today The Ultimate Search For Bourne, an advergame to promote the third “Bourne” film, starring Matt Damon.
In order to play the game, you need to have a Google account (and quite some patience) as it uses several Google tools which come into action within a time window of 15 days. I must say that at first sight everything looks complicate, and I get quite lazy if I don’t immediately understand what I have to do in order to play… Maybe I should register for the prizes, but I’m not interested in them neither…
So why am I writing about this? Because I’m interested in the potentials of integrated actions using Google… They have great tools but, most of all, as I personally experienced in a series of meetings last week, they have the right attitude to think 360 when a client comes up with a need or a project.

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12 Responses to The Ultimate Search For Bourne

  1. Buzzing Bee says:

    This is such a disappointment! The idea behind it probably is pretty cool, but it takes forever to get through all the hassle of signing in and registering, and then you can’t even start to play. I gave up pretty soon, and I think most people will do the same.

  2. Cla says:

    I mean. It is one of the best ideas I have seen in a while. The idea of using Google tools is amazing. But, the idea behind a viral game is that it needs to entertain, and this game instead just pissed me off because I couldn’t do anything.
    Are we sure that it is not meant to go live in a while?

  3. Nicola says:

    I couldn’t agree more, what a disappointment! I knew they were doing a tie-in with Google so I’ve been keeping my eye out for this for ages.
    Though despite waiting ages, I am so far utterly disappointed with it! Signing up with Google AND registering for the game is very off-putting, the text is too tiny – boarding on unreadable, the instant message link doesn’t work for me, and I haven’t got a clue how to play it! I just signed in again and it said ‘login tomorrow for your next mission’ – but I wasn’t aware I passed the first mission!
    I consider myself web savvy and I haven’t a clue how to play this game!
    - N

  4. I’m managed, eventually, to play both days so far, despite the multiple problems with the site. It has the potential to be fun, but too much frustration so far.

  5. Sonya says:

    What a great idea foiled by extensive, time-consuming requirementes

  6. AnonymousCoward says:

    It certainly lacks the creativity that the Da Vinci Code game had… pity.

  7. Raghu Kodali says:

    no GNU/Linux support. what a disappointment!!!

  8. olga says:

    It cannot be undertaken with the Opera Browser, what a disappointment!

  9. Jeff says:

    I also thought that this was a great idea. I’ve attempted to play a couple of times and could not get the ‘game’ to work. I’ve always considered myself to be tech savvy but I could not figure this out and I am giving up.

  10. Sam says:

    Gee, I’m finding the game both easy to play, and fun. I had no trouble signing up, but maybe that’s because I already had a google account? I’ve also had no trouble with the tools of the game. The instant messager works fine for me, as does the transmitter for the daily briefings. I’ve enjoyed the scavenger hunt quality of the game and it’s so far incorporated youtube, as well as a cleverly created dating site. I like this game!

  11. James says:

    I like the game as well. I already have an account with Google,so I guess that part was a no-brainer. I do see how someone might find this game frustrating, but if it were TOO easy it would loose some of its appeal. If you use some creative roll-playing you can imagine yourself as a secret agent! and isn’t that what it’s all about?

  12. Jimmy Crack Corn says:

    What problems? I’ve been playing it for 6 days, and haven’t had ANY problems. The only thing frustrating is how slow-paced it is, but that is to tie in to when the movie comes out. All in all, VERY cool game.

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