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Straws are back in town

July 22, 2007 at 9:33 by Martina Comments

Enfants Terribles is running a guerrilla marketing campaign placing straws around Italian cities. The action, carried out to promote soft drink Chinò has started last week in Turin with straws placed in fountains and other public spots, and will continue over the next few weeks, making Italians and tourists even more thirsty (it’s hot, hot, hot these days).

According to the agency, people have already started stealing, collecting and selling on eBay the straws…

One Response to Straws are back in town

  1. ad says:

    kinda makes me think i’m about to drink out of the sewer…. just my first thought.

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