Wilkinson Fight For Kisses
I believe Sigmund Freud might have something to say about the new Wilkinson campaign from France that exploits Edipus Complex to promote a razor. Ignoring psychoanalysis and concentrating on the pure entertaining/advertising side of the concept, watch the video below and let me know whether or not the concept is brilliant and has the potential to generate a lot of buzz.
There is also site to check out with a series of goodies and an advergame to download (98MB) and play to win a series of prizes.
So in the end I would give 9 to the concept and the video and 4 to the execution of the online accessory part. Am I too nasty? Let me know!
PS: here comes the full list of credits… 5ème gauche did the site, Akama did the movie, Wanda followed the production and Ginger Studios created the game.