Naughty 2 nice
A new episode in the ongoing feed of AXE campaigns. This time it’s a (5 min) mockumentary about clean nice girls turning into naughty lustcrazed criminals when they smell AXE Vice. Result: overcrowded women prisons. Not as brilliant and well executed as this one, but again a very fun way of communicating the product. I especially like the way they integrated annoying product placement without being annoying.