This site by AKQA for the launch of Halo 3 is just AMAZING! It’s been created using a diorama (yes they actually hand built the entire set). It’s a completely immersive experience and one that I really, really enjoyed. I spent over an hour cruising through the landscape checking out all the detail.
Be sure to check out the “making of” video while you are there as it’s quiet awesome to see the project come to life.
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The making of a project is of lesser importance than the outcome -unless the piece is all about the process (this sounds too fine arts already) which has nothing to do with Halo. I did not find this site all that immersive and I would certainly not spend an hour at it. But then again, this is my personal view on this.
I admire the work and the consistent feel of the site. I wish online games were fun enough to do, well, for fun.