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Upgrade to British Airways

October 11, 2007 at 8:18 by Martina Comments

From the logo to the heart and soul of British Airways, a virtual path through a kind of cross stitch pattern. Agency.com has created a click and zoom experience to let flyers visually discover the quality of BA services on board.

british_upgrade02.jpg

The idea of a navigation from image to image is quite interesting as it results quite engaging. Click after click you get more curious and you keep clicking to discover what’s next.

british_upgrade02.jpg

The tone of voice of the site is of course very corporate, very British (Airways), but the simple click & zoom mechanism works well to keep users on the site for quite a few minutes despite the quite boring/informative content.

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5 Responses to Upgrade to British Airways

  1. Puno says:

    This reminds me of the Uniqlo website.

    Check it out.

  2. Vincent says:

    It reminds me even more the 10 ways project from Getty Images (http://interact10ways.com/usa/sumona.asp)

  3. andrew b says:

    zzzzzzZZZZZZZZ!!!

  4. Evan says:

    Yep, both Uniqlo and Getty have done this image-effect before and made it their own.
    The site is a total rip-off and it shows Agency.com is full of hack’s. The subway debacle, and now a blatantly unoriginal and borderline IP infringing website?

  5. Todd says:

    The interactive content certainly is pants but the ‘Upgrade’ TV commercial is great stuff! Well done BA on this one.

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