Upgrade to British Airways
From the logo to the heart and soul of British Airways, a virtual path through a kind of cross stitch pattern. Agency.com has created a click and zoom experience to let flyers visually discover the quality of BA services on board.
The idea of a navigation from image to image is quite interesting as it results quite engaging. Click after click you get more curious and you keep clicking to discover what’s next.
The tone of voice of the site is of course very corporate, very British (Airways), but the simple click & zoom mechanism works well to keep users on the site for quite a few minutes despite the quite boring/informative content.