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October 17, 2007 at 1:32 by Mark Comments

Meet your maker…or breaker. The Andy’s new site gives your best creative a thumbs up or down.

With the ‘Instacritique Work System’. the 2008 International Andy’s pits your best spot against five of the best creative judges in the arena-namely Alex Bogusky, TBWA’s Gerry Graf, la comunidad’s Jose Molla, DDB’s Bob Scarpelli, Mother London’s Mark Waites-and not to mention, an average man on the street.

Creatives simply upload their work into the system, select from five facets of motivation - Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me - -select their judge of choice and click on the “I’m Ready” button to see how they fare.

One Response to Andys

  1. sonya says:

    Is this profit driven? Are they talent scouting? I’m not sure I understand the motivation for this application.

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