Shave Everywhere 2
Philips has launched the second version of their successful site shaveeverywhere.com . It’s a completely different approach to the first version and concentrates on the Second Puberty & You theme. A lengthy intro video shows a businessman in his bathroom who discovers a long hair coming out of his nose and he freaks out. It’s funny to start with but gets a bit tedious after a while. The gags are also not that new or funny.
An online pamphlet, using cartoon animation, goes on to describe the effects of second puberty and how to overcome it – using the Philips products of course.
I found this site to be useful in explaining the product benefits but also feel like it falls short of the originality of the first version.