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Old School Virals Return

February 26, 2008 at 6:35 by Mark Comments

In a return to old school virals ActionAid UK, have launched a viral campaign that allows their supporters to digitally dress up and make their own animation. It is designed to drive sign-ups to the ActionAid WhoPays? campaign, which is looking to put pressure on the government for tighter regulation of how UK supermarkets deal with producers in developing countries.

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The viral, featuring comedians Bill Bailey and Katy Brand, encourages people to get involved by uploading a photo of themselves, and dressing up as a banana, cashew nut or pear for a fight (in the style of their choice) with some supermarket trollies!
The activity was conceived by digital creative agency Nonsense

One Response to Old School Virals Return

  1. shaymein says:

    this is very similiar to the recent stain ad shown during the superbowl. http://www.mytalkingstain.com/

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