KLM: Stop the Hassle
KLM Royal Dutch Airlines recently launched a Pan-European campaign called ‘Stop The Hassle‘. The micro-website, based on a ‘user generated content’ concept, should raise awareness around KLM.com and their hassle-free service. You can see the teaser video below. Responsible agency is TribalDDB.
The campaign is not really my cup-of-tea, but I can imagine that some people can’t wait to share their hassles. What do you think? Please leave your opinion in the comments.