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Interactive baseball the Japanese way

February 28, 2008 at 10:53 by Martina Comments

As it usually happens when I post about Japanese websites, I have no idea of the reason why they did it, I guess just for self-promotion, considering that the only brand name on the site is the one of the agency (Bascule, the same that did Axe Busters some time ago).

japanese_baseball01.jpg

Is it an advergame? Probably… For sure it’s a weird visual experience about baseball, with a good art direction and remarkable usability, a characteristic that makes it quite easy to find the way around and play.

japanese_baseball02.jpg

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2 Responses to Interactive baseball the Japanese way

  1. greg says:

    If you need some d�tails sometimes, we’ve got someone in Japan :)

  2. david says:

    Hey,
    Thanks Greg for the introduction.
    For English speaker, you cn find explanations here
    = from the website :
    Makyu-Royale started as a giveaway greeting contents in which each of our staff creates his/her own Makyu(miracle ball) with their wishes, messages and souls, to have his/her friends/family/acquaintances enjoy it.
    The challenges we set upon creating the contents were as following:
    * To create a so-called User Generated Contents that have a user as main-player, in spite of presenting uncompromised creativity/vision of creators.
    * To attract not only younger generation, but also users at the age of above 40.
    * To build an ideal UGC structure in which a user is able to enjoy others’ content as a matter of course, and also feel further joy by finding that his/her creation is actually being enjoyed by others.

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