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Levi’s Copper waste

April 27, 2008 at 4:21 by Martina Comments

Levi’s Asia Pacific is offering us another weird digital experience. Metal Denim Passion is the destination website to discover the new Levi’s Copper collection.

levis_copper01.jpg

Unfortunately, despite the promising premise, the site hasn’t much to offer. It takes a long time to load and what you get is a slow motion/kind of enhanced version of the TV spot. I’m the first one who says that every campaign should have a digital part too, but in this case the result is disappointing and the Web part looks more like a waste than a good supportive idea.

levis_copper02.jpg

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