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Lipton, Green but not that Clear

May 17, 2008 at 6:40 by Martina Comments

It takes some patience and quite some imagination to understand the metaphors in the Lipton Clear Green site recently launched in The Netherlands.

lipton_01.jpg

The site is very nicely done, but it’s not so intuitive (at least for me :) to get the connection between the chaotic daily life and the Lipton refreshment. I give you a hint… it’s all about pullng the bottle on the left side of the screen…

lipton_02.jpg
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