No matter if your enthusiastic or tired of Facebook, Linkedin and Myspace, there is a new social network you absolutely have to join. It’s called Lamato, and it just launched in Canada, inspired by an idea by Tribal DDB and Mott’s Clamato.
I haven’t been able to check it personally, but it looks pretty fresh and new. To support it, they launched also a series of short videos. Below you find my favourite.
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G e n i a l e !
Hey Martina
)
) I think I would be now more abble to explain to my Mom how the social network really works 
)
oh come on - this is just a FAKE… and it would be much better if you would cleary write that there is no such a social network as lamato - but that this is campaign for Motts Clamato
Anyway I like this vidoes too
Of course I know it’s a fake!
But it’s also a brilliant idea, so why can’t I play with it as well?
The line between real and fake is disappearing…this may not be a real social network, but is it satire?
Today’s Gen Y marketing campaigns are becoming more like this year’s political campaigns, where the truth is an innocent bystander and arrogance trumps reality…
brilliant.
I must admit that I was yawning at the possible prospect of yet another social network so started clicking the links halfway through the video, inadvertantly spoiling the punchline.
Still, a good idea that will no doubt do the rounds as people “invite their friends to join”… I’ll be watching my in-box….ready to hit delete