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The Truth About Smart

August 5, 2008 at 10:51 by Martina Comments

From the UK, a lovely piece of work by Agency Republic to promote the Mercedes-Benz Smart ForTwo. The truth about Smart is definitely a great example of interactive storytelling: simple, wit and even very informative.


The experience is divided in five chapters and the journey is accompained by a narrator that explains the car characteristics’ and engages users in humorous interactions. The navigation through the five videos is smooth, engaging and even relaxing I would say… In a way, I felt like I was watching a BBC documentary mixed with a light version of Little Britain.


I love the creative effort put in this project to present the car in an unusual and engaging way. I have been eager to complete the narrative path, not only because I’m a curious marketer, but simply because the experience was fun. And now I feel like sharing the link with a bunch of friends who I know are considering buying a city car.

3 Responses to The Truth About Smart

  1. Jay says:

    What a great site. Felt it was very charming and got to the exact points many people, including myself, were asking.

  2. Michelle says:

    What a great campaign! Agency Republic have made learning about the car easy. Great for all of us who usually snore at the mention of a car!

  3. Tom says:

    Yeah very interesting. It seemed to load pretty darn smoothly considering the amount of video. Nice!

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