The Truth About Smart
From the UK, a lovely piece of work by Agency Republic to promote the Mercedes-Benz Smart ForTwo. The truth about Smart is definitely a great example of interactive storytelling: simple, wit and even very informative.
The experience is divided in five chapters and the journey is accompained by a narrator that explains the car characteristics’ and engages users in humorous interactions. The navigation through the five videos is smooth, engaging and even relaxing I would say… In a way, I felt like I was watching a BBC documentary mixed with a light version of Little Britain.
I love the creative effort put in this project to present the car in an unusual and engaging way. I have been eager to complete the narrative path, not only because I’m a curious marketer, but simply because the experience was fun. And now I feel like sharing the link with a bunch of friends who I know are considering buying a city car.