It’s Closed, but it’s great
I’m becoming a big fan of full screen websites. Not always, not for all brands, but in cases like the Closed one, I think the full screen mode really makes the difference to deliver a great user experience.
Especially when it comes to fashion brands, to be able to exploit the whole screen, without the functional but ugly browser buttons, allows you to establish a cleaner, more immersive, visual relationship with the user.
I really like the Closed website (and even their collections), because it’s aesthetically fascinating, easy to navigate and, last but not least, it integrates well the e-commerce part into the virtual look book.
Unfortunately I don’t know who is the agency who did this very good job, would be great if someone could leave a comment with the name.