Let’s stay in Germany to have a look at Closed.com, another fashion/denim website that has some interesting aspects to highlight. First of all, if we start from the “collection” side… I like the fact that the experience of discovering the new products begins automatically. The site loads fast, and in a few seconds you find yourself looking at the new models displayed in full screen, high quality images.
But the best part arrives when you go to the ecommerce section. Just to clear any doubt about how trendy Closed jeans are, what you immediately get is the press coverage of three celebrities (Sarah Jessica Parker, Katie Holmes and Sylvie Van Der Vaart). You see the three women on the cover of some gossip magazines hanging around in Closed denim.
I’m becoming a big fan of full screen websites. Not always, not for all brands, but in cases like the Closed one, I think the full screen mode really makes the difference to deliver a great user experience.
Especially when it comes to fashion brands, to be able to exploit the whole screen, without the functional but ugly browser buttons, allows you to establish a cleaner, more immersive, visual relationship with the user.
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