Let’s stay in Germany to have a look at Closed.com, another fashion/denim website that has some interesting aspects to highlight. First of all, if we start from the “collection” side… I like the fact that the experience of discovering the new products begins automatically. The site loads fast, and in a few seconds you find yourself looking at the new models displayed in full screen, high quality images.
But the best part arrives when you go to the ecommerce section. Just to clear any doubt about how trendy Closed jeans are, what you immediately get is the press coverage of three celebrities (Sarah Jessica Parker, Katie Holmes and Sylvie Van Der Vaart). You see the three women on the cover of some gossip magazines hanging around in Closed denim.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy