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Diamonds (sometimes) are for men

September 22, 2008 at 9:14 by Martina Comments

Giorgio did it again. Armani just launched a new fragrance for men, and to keep the pace with the times as also launched a website to support it.


With a dark, mysterious and sexy atmosphere as usual the site does a decent job to present the product (the visuals remind me a bit of Batman). Music plays a key role to keep the visit pleasant. The same goes for Josh Harnett, the protagonist of the TV spot.


The only thing I don’t really like is the competition attached (“build your success” – upload your photo and see how it looks like with a mosaic effect) which is just to cheap to fit the campaign.
The agency is Publicis Net.

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