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United Colors of Uniqlo

September 24, 2008 at 7:32 by Martina Comments

The latest minisite by Uniqlo is all about colors.

uniqlo_color_a.jpg

Simple, pleasant and effective as usual, the site presents a virtual travel through a colorful landscape populated by merino’s pullovers. The video is interactive, meaning that when you see a color that you like, you click and discover the full range of products available in that tone.

uniqlo_color_b.jpg

I very much like the interface, that makes the navigation first inspirational and them extremely concrete and practical.

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