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Mobiles of the others

October 20, 2008 at 8:37 by Martina Comments

Back after a long break, I really don’t know where to start from… There are so many projects I should catch up with! So bear with me if I will post about something that is a few weeks old. If it’s good, it’s worth keeping track of it anyway.
Let’s start with this website for mobile obsessed launched by Nokia to promote its 7610 model. I can’t help dubbing the site the “mobiles of the others”, because it is all mobile voyeurism.


Confess it, how many times have you looked (or wished to look) at your partner or friend’s mobile phone to discover some segret or simply because you are damn curious??? Well, on Somebody Else’s Phone, your wish become real, as you can “spy” the life of three young characters by viewing content within their Nokia handsets.


The storylines will evolve online through a 24/7 feed of new content over six weeks. Each story can be embedded as a widget on whatever blog platform or social network profile. Visitors can also add the three characters as friends on Facebook (definitely not not my cup of tea!).


Even if at first sight everything looks very well conceived and done (with the social networks hook and everything), I have a big question: where is the interactivity? I mean, can visitors really interact with the characters and influence the plot of their lives?
The agency is Wieden + Kennedy London.

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