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Escape the Bad Credit Hotel

October 28, 2008 at 10:33 by Martina Comments

Better late than never, the US Treasury has launched an online campaign to explain people the how to survive the credit nightmare. The Bad Credit Hotel is a gloomy black & white video based experience that helps citizends understanding the mysteries of debt management.

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The whole thing is conceived and designed pretty well, and despite the name you certainly cannot call it a humorous nor entertaining experience. But what I find really interesting is the choice of the Web as ideal media to deliver such an important and actual message.

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The agencies are Lowe New York and Firstborn.

One Response to Escape the Bad Credit Hotel

  1. Aaron Weber says:

    Rob Walker’s blog sent me your way – I work at a student-loan guarantor doing financial-literacy communications and was just looking at the Bad Credit Hotel this week. I think it could be useful, especially since it’s not *just* a web campaign – it’s part of a TV and print effort, and comes at the same time as a lot of other efforts from other people.
    That particular website has some good calculators (“True cost” is nice), although the user-interface is kinda subpar.
    I’m curious to hear your opinions about the effect of large numbers of financial-literacy communications coming out in a somewhat uncoordinated fashion. Everyone who takes out federal student loans, for example, has to have entrance and exit counseling about how to manage their loans. Student-loan lenders, guarantors, servicers, colleges, high schools, and even credit-card issuers are offering increasing amounts of web-based, print, and in-person debt-management advice. Are they effective? Hard to say.
    If past campaigns I’ve worked on are any indication, a well-targeted effort can cut loan delinquency by one or two percent, which pays for itself from the lender’s perspective, at least.

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