Better late than never, the US Treasury has launched an online campaign to explain people the how to survive the credit nightmare. The Bad Credit Hotel is a gloomy black & white video based experience that helps citizends understanding the mysteries of debt management.
The whole thing is conceived and designed pretty well, and despite the name you certainly cannot call it a humorous nor entertaining experience. But what I find really interesting is the choice of the Web as ideal media to deliver such an important and actual message.
The agencies are Lowe New York and Firstborn.
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