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42 good things

November 9, 2008 at 9:36 by Martina Comments

Did you know there are 42 good things you can do with the Samsung Omnia mobile phone? You can discover each one of them by watching 42 short videos on the dedicated website.

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Yes, I know, at first sight the idea of watching 42 videos sounds a bit boring and frustrating, but if you give it a try, probably you will change your mind, as I did.

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The 42 Good Things website actually offers a nice, engaging experience, playing with users’ curiosity through a quite innovative interface and an healthy touch of sense of humor.

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I don’t know who’s the agency who did it, would be nice if someone could leave a comment with the name.

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2 Responses to 42 good things

  1. Mark says:

    Great site. Finally, video that doesn’t seem pointless.

  2. Lars Steiner says:

    The campaign is created by the swedish agency Projector. http://www.projector.se

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