Red bubbles for H&M
The collaboration between H&M and Comme de Garcon creates a world made of red bubbles and outfits ready to be explored. The website is simple and effective in presenting the collection and explaining the co-lab, but it misses a bit of magic.
Of course I don’t expect H&M to be inspirational, but given the peculiarity of the project I would have expected an additional touch of coolness. Everything is clean and easy to explore and, as usual, the prices of the items are always there to immediately satisfy your curiosity.
The interface, on the contrary, works pretty well in the German version, where some of the items are available for immediate purchase through the ecommerce store.